Have you ever witnessed a Fox photobomb? This is precisely what happened during a Wild Rose Brewery product photoshoot at Cascade Ponds near Banff, Alberta.   It was as if Wraspberry Ale characters Rosie and Reggie Fox called out from the beer can label to stir up some mischief.   Just a few minutes into set up, a real-life […]

Everyone remembers the secret wedding scene from Brave Heart where William Wallace, played by Mel Gibson, says to his bride to be “I will love you my whole life, you and no other.”    The priest then binds their hands with a strip of cloth, performing an old Scottish tradition called handfasting.    This is where the […]

Have you ever experienced the feeling of chills running up and down your spine while listening to music? The technical term for experiencing the sensation of chills in reaction to a stimulus is a frisson. It turns out people who experience frisson in response to music also score high on one of the “big five” […]

Did you know the most crucial ingredient in whisky is the water used to make it?   The magic happens when the mineral content and softness are perfect so that the water alchemizes into a whisky of exceptional flavor notes, weight, and mouthfeel.   Unsurprisingly, the number one selling Whisky in Scotland comes from the […]